Advertising & Marketing

Tips for The Average Joe

How Logo Colors Can Improve Your Brand

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.

Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.

Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Let us now look at the opposite, the cool colors.

Many logos contain the color blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.

The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

In its own category is black and white. They are more powerful when combined with other colors.

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